The Cookie Law is a piece of privacy legislation that requires websites to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet.
It was designed to protect online privacy, by making consumers aware of how information about them is collected and used online, and give them a choice to allow it or not.
What are Cookies?
Cookies are similar to short term memory for the web. They are stored in your browser and enable a site to ‘remember’ little bits of information between pages or visits.
What does this mean if I have a business?
If you own a website, you will need to make sure it complies with the law, and this usually means making some changes.
If you don’t comply you risk enforcement action from regulators, which in the UK means The Information Commissioners’ Office (ICO). In exceptional cases this can mean a fine.
What do you need to do?
Compliance with the cookie law comes down to three basic steps:
- Work out what cookies your site sets, and what they are used for, this can be done with a cookie audit. you need to know the purpose of your cookies, and who is in control of them.
- Obtain their consent and give them some control.