Writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With millions of websites at their fingertips, internet users prefer to scan content quickly to find results. If they visually find what they are looking for within 10 -20 seconds, they will quickly your site and onto the next.
The Nielsen Norman Group, an organization dedicated to evidence-based user experience research, the average viewer will linger ten to twenty seconds on a site before leaving. Other studies say the magic number is closer to five seconds. This doesn’t leave much time to entice your visitor’s attention.
Here are some tips to bear in mind when designing your website:
No.1: Make Your Content Valuable and Relevant. When we use a topic search on Google, Yahoo, or any other search engine, they expect the results to provide information relevant to their search. If they click on your site and find irrelevant or outdated information, they will leave your site and move to the next result.
No.2: Keep Your Content To The Point. Website visitors are skimmers and prefer to quickly review information.
No.3: Stay On Topic. Visitors usually search very specifically and become frustrated if they have to sift through a lot of text or pages to find what they are looking for. You can also add links within your page content to related topics on other pages of your site rather than trying to include all of your information on one page. This will make your website more user-friendly.
No.4: Check and Recheck for Grammar and Spelling Errors. Nothing says unprofessional like a website full of spelling or grammatical errors. After you are finished copywriting, consider asking a friend or family member to read it through. A fresh pair of eyes often spot mistakes quicker!
No.5: Use the Inverted Pyramid Method. Many professional web content creators and bloggers swear by this method for web content. What does it mean? Put your conclusions at the beginning of your page content and work backwards from there. This puts your most important information front and center.
No.6: Write Assertively. No one knows your products or services like you do. Don’t be afraid to write with authority.
No.7: Write for Your Audience. You have probably heard of the importance of making your website content search engine friendly by using keywords, links, and other SEO techniques. This is important, but so is making your content readable and engaging for the humans visiting your site. After all, your goal is to convert visitors into customers. Use a conversational tone to connect with your audience and avoid fluff and marketing jargon, Keep It Simple!
No.8: Use Images to Compliment Your Text. Use relevant images to compliment your text and enhance your site’s visual appeal. Most people relate to images first.
No.9: Format Your Text for the Web. Cater to content skimmers in the following ways:
Use bullet point lists instead of paragraphs when possible. Keep your lists to ten or less.
Write short, meaty paragraphs and put white space between them.
Focus on one topic per paragraph.
Include internal subheadings to make scanning easier. Having keyword-rich headings and subheadings will also make you copy more search engine friendly.
Use internal links to related topics instead of cramming too much information onto one page.
Use “you” instead of “I” to connect with readers.
Keep sentences short.
Perform keyword research and include relevant keywords throughout your text, especially in headings/subheadings, links, and the first paragraph of text.
Creating content for your business website can be challenging, but by following these simple tips you can be sure that your copy is valuable and engaging to your readers.
Does the thought of creating content for your small business website or blog leave you feeling nauseous? If so, we can help you develop web page content and even provide ongoing content writing services.
No.10 Last but not least, Keep It Simple, nothing worse than an over engineered website that doesn’t work or look visually clean.
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