Have you optimised your images on your website? Not sure? Don’t know what this means? Let us explain.
Image search on Google is the second most highly used search platform behind Google.com. Image searches are more significant that you think!
Here are some interesting facts:
Google Images accounts for a considerable number of searches, dwarfing those performed on YouTube, Google Maps, Amazon and Facebook combined. Searches in Google Images are made more than 10 times as often as any search on Bing or Yahoo, and they represent more than 40 times the number of searches on Facebook
Yet it appears that those who post images often overlook ways to use images to show up in search results or to draw traffic to their sites. Providing Google with extra data that can be used to determine the image’s relevance in search queries is a lost chance to promote a brand, product, person, event, service or business. Images are particularly effective in marketing for retail and consumer goods
Here are some tips to make sure your images are optimized to take advantage of search queries performed in Google Images
- Google values relevance and quality in returning search results and thus, user experience feedback is a strong signal to Google for ranking purposes. Therefore the more popular an image and the more clicks it gets, the higher the ranking.
- Make sure that your images are of good quality and are appealing.
- While large image file size hurts page load time, reducing the file size does not mean you have to sacrifice quality. There are ways to strip out unnecessary data and many online tools that can help optimize images for your website. You could try JPegMini
- Personalise images, make them appealing and let them represent your product, service or brand. Stock images can help, but personal photo’s can be so much better
- Optimize image data, labels, tags and descriptors for better Google indexing and ranking:
- Image file name. File name is the most basic description of your image that is searchable. Make the name count.
- Alt tags. Alt tags are HTML attributes used to describe your image and are used in place of the image when it doesn’t render or isn’t displayed. For example, the text would be displayed by a screen reader for the visually impaired, when images are disabled in a browser or when the image can’t be decoded. An alt tag is an alternate display of text in place of the image. Here’s a more technical explanation by Yoast on how to use alt tags to identify your images.
- Captions. Captions are typically the title or description that is displayed with the image.
- Descriptions. Description is a field that allows for a full explanation of the image and that may provide additional details including links. Descriptions are displayed when an image within a post or on a site is clicked on and opened in a separate window.
Images are only becoming more important in engaging and reaching consumers. Yet too many businesses fail to optimize images separately from the article, web page or landing page where they are displayed, and as a result, they lose valuable opportunities to promote their brand, store, product or service in search results