from the blog.

Tarifa Great Escapes

How To Market Your Property Away From Holiday Rental Portals

Are you looking to market your holiday home direct to the consumer?  Do you want to take more bookings direct?

The recent changes made by holiday portal websites (not mentioning any names but I’m sure you can guess) has caused quite a stir with consumers and homeowners alike.

As a consumer, when you book your holiday you want to know you are getting value for money at the best price possible.

As a property owner, you want to offer your guests the best service, quality and price to encourage repeat bookings, therefore every penny counts!

So, in recent months the changes made by various holiday rental sites has left consumers paying in the region of 15% above the home owners price, a fee for paying by credit card (which on some sites is a compulsory form of payment) and often double bookings which then causes a completely different headache to sort out.

The owners on the other hand have experienced less bookings, increased fee’s and late payments to the point that some guests have already finished their holiday before the owner receives the payment!  On top of this, you can no longer contact your host directly to ask for any special requirements as they have removed the owners details, another change the owners are not happy about as this loses the personal touch.

We visited Trust Pilots website and found a large amount of disgruntled consumers and owners, all experiencing the fall in customer service from various owner holiday rental sites.

In light of this, we have been approached by several holiday home owners who want a website specifically for their holiday home.  This enables them to arrange bookings, take payment that suits the guests and the owners without additional fee’s and get back to being in touch with their guests direct to make sure everyone is happy.

We have several templates that work well with holiday rentals, so all you need to get online is send us your current link to your advert, contact details and preferred domain name so why not contact us today and let us do the rest!

We also work with local and customers far afield, here’s one we did for a retreat in the beautiful mountains of Andalucia. 

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