If you are spending money on Google Ads, Facebook Ads, SEO and sending traffic to your Homepage. STOP! You need to create specific landing pages with a desired action (Call, download an E-book, Book an Appointment), otherwise you are just burning money.
If your landing page converts more of your prospects into paying customers than any of your competitors – you can afford to spend more money on marketing and attracting traffic than them. This allows you to gain more attention, more traffic and acquire customers cheaper and faster than your competitors, ultimately helping you to steal market share from your competition.