We have all heard of Instagram, some us are using it to build our loyalty, brand and customer base and some of us are just using it to post snapshots of our holidays, lifestyle etc.

Whatever way you use Instagram, the benefits to you can be very satisfying.

Instagram is visual its all about posting photo’s and videos. Unlike other social networks, Instagram is completely photo/video-centric, so users can edit and post mages and short videos (up to 60 seconds, new feature).

How do I use Instagram?

Because Instagram is primarily a mobile app, you’ll have to download it to your mobile device before you can sign up for an account. The sign is very simple…

Creating content

Instagram allows users to post two different types of content: photos and videos.

So, how can this help my business?

Put simple, here are some guidelines to help:

  1. Your goal on Instagram is to engage your current audience while also growing your following. Posting new, interesting and engaging photos will satisfy the first requirement but to begin growing you’ll find hashtagging your photos to be extremely important. Hashtagging your photos makes it easy for people to find your photos that are searching for those specific terms. If you use the right hashtags within your photos, you’re more likely to reach new users and be discovered. If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. This means doing the appropriate keyword research to make sure you’re using the most relevant hashtags that not only describes your brand, but is also being searched for on Instagram.
  2. Use the right filter for your photo: May seem strange, but the Instagram community respond to certain photo filters more favourably than others. Using these preferred filters can have an impact on your engagement.Here are the 4 current most popular filters on Instagram according to Populagram
    1. Normal (No Filter)
    2. Valencia
    3. Earlybird
    4. X-Pro II
  3. Posting, do I get better results on one day over another? A targeted approach is to analyse what has and has not worked for you in the past. Companies like IconoSquare offer  you  a detailed analysis of your posting history vs. engagement. This report will also highlight the best times of the day and days of the week to post.
  4. Steal your competition? that is your competitors followers! You can steal your closest competitors’ followers by engaging with them. There are several ways to engage with Instagram users, the more work you put in, the more followers and return engagement you’ll get out of it.How do I do this? Simply the three types of engagement on Instagram are:
    • Follow a user
    • Like a photo
    • Comment on a photo

    By doing a combination of the above, although their are many variables the results can be clear. The more you put in and engage with people, the more you’ll get out of it!

  5. Lastly, Sponsored Posts And Product Reviews. This is not free but can be very effective if done correctly. To get started, you’ll need to make a list of large accounts in your niche. For example, if you sell hair products, you’ll want to find large accounts from hair and beauty bloggers for example.You may already be following these accounts, if not you’ll need to find them. One of the best ways is to use Webstagram and search for some of the closest hashtag keywords you uncovered in the beginning of this post. When you do a search for your keywords, not only will it show you the related keywords, but it also shows you the top Instagram accounts that feature those keywords.

    There are a few things to look for in the profiles results:

    • Large following – Usually 20k-200k
    • An email address in the profile

    If there is an email address in the profile, it usually means they’re open to sponsored posts. You’ll want to email them and ask them their sponsored post pricing. In general, the average rate is normally around $20-$50 per post, depending on the size of their following. However, if you’re selling an unique and original product, you may also want to consider sending them your product to review and post. The more natural and less advertisement like the image, the greater the engagement and response usually.


Instagram is a great visual social marketing tool. If used correctly it can be very rewarding, if used incorrectly it can be very frustrating. The key to any social media marketing is to do you research, short cuts don’t always work. Get to know your audience, who you are targeting and what your objectives are? If you don’t have the time, knowledge or patience to do this perhaps consider talking to us about our social media management.

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