Black Friday Cyber Monday (BFCM) is coming, are you ready? This is the biggest shopping weekend of the year! Just under two months away, so its time to start getting your business in order.
And, we are here to help you do just that.
What is Black Friday/Cyber Monday?
Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). Since 1952, it has been regarded as the beginning of the Christmas shopping season in the U.S., and most major retailers open very early (and more recently during overnight hours) and offer promotional sales. Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term “Cyber Monday” was created by marketing companies to persuade people to shop online, hence the massive increase in shops wanting to have an online presence.
Black Friday/Cyber Monday is without doubt a huge sales opportunity for online shops.
In 2016, Cyber Monday sales hit an all time high, with consumers spending at $3.45 billion USD in a single day. Whilst on Black Friday traffic was up over 200% on a regular day. Wow, I hear you say!
Now, more than ever, small and independent businesses like yours have a real opportunity to get a piece of the action in on the action.
Why? Consumers are looking for that personal touch from small boutique shops.
How can we help you?
We recognise the massive opportunity that this event offers you as a business/shop owner. There are plenty of things you can do right now to get your business in order. Questions you should be asking yourself are
- Do I have enough inventory to get through the holidays?
- Do I need more staff to handle increased orders?
- What will be my offer?
Let us introduce you to a great feature, why not add a countdown timer to your website, to stir up interest 🙂
Over the next few weeks we at Keep it Simple Websites shall give you a few ideas on how to inspire customers to spend their hard earned money with you on your online shop. Keep coming back for more ideas just like this!