In the last 10 years, creating motion content has become a must for small businesses that want to keep up with the industry. By the end of 2017 it is estimated that video will account for 69% of all consumer traffic. So why should you consider Facebook Live?
Why should you use Facebook Live for your business?
Want to be on the winning side, then you need to hop on the trend and use live streaming videos to promote your business. Facebook Live gives you a winning formula! To start with you will need to create content that will reach as many fans as possible and bring those engagement levels (likes, reactions, comments, and shares) skyrocketing.
Facebook has reportedly been boosting live videos onto news feeds more than any other content that is being featured. What does that mean for you? Big time exposure for your business!
Another unique reason for creating live content? People respect transparency. Facebook Live provides you with an opportunity to show your followers who you really are, communicate with them for as long as you wish and provide a rough, non-edited version of your business. The great thing about Facebook Live is that’s it’s completely FREE.
What content should you choose?
Creating live content is a bit different than producing a regular commercial for your business. You need to make sure that your content is exciting for a long period of time and encourages engagement from your followers.
Here are some great ideas to keep your fans wanting more:
Idea 1: Behind the Scenes: One thing is guaranteed, your followers would love to see the faces behind your business. Whether it’s a tour of your headquarters, a spotlight on one of your employees or a video revealing how you came up with your product, giving your community a sneak peak inside is a recipe for success! This is an excellent example of a video that will be interesting and long enough for your followers to engage with. Use this opportunity to showcase how much of an expert you are and impress your viewers with your “hands-on” level of professionalism so they’ll finish watching the Live wanting to know more!
Idea 2 : Webinar: Think of this as sort of a live talk, where you present your idea or product. Use visual elements and make it as interactive as possible. Take advantage of the live platform to answer questions regarding the subject you’ve just enlightened your viewers on.
Idea 3: Interview: A perfect example for a successful Live is inviting an important person from your industry for a little Q&A. Your viewers would love the chance to connect with your interviewee (or it can be you they’ll get excited for!). Facebook has recently launched a tool that lets you broadcast a two-person screen, which means you don’t have to be located in the same spot as the guest you’re interviewing.
Idea 4: Contest: When there is some sort of an incentive for watching, then rest assured everyone will be participating in your Live! The best way to guarantee more views? Offer some great prizes and watch the views roll in.
Idea 5: Event: If you’re hosting a live event or conference, don’t let location restrict you! Facebook Live lets all of your followers take part. Feature your lecture or show your booth and make sure that whatever you get on camera looks like a blast. After all, this might convince those viewers who stayed home this year want to join you for the next one.
Idea 5: Be Yourself: You’re getting a chance to show everyone who you really are – use this opportunity to make your viewers laugh; whether it’s with you or at you 🙂
How do you set it up?
Facebook created a platform that is easy for anyone to operate, but if you want to produce the best content possible, follow these steps:
1. Think ahead: Get an idea rolling and decide the purpose of your video. Ask yourself who your target audience is and what you want your outcome to be. Write a script and include a brief that features all the elements you would need to succeed. Oh, and of course, don’t forget to pick a date and a time that will generate the most engagement.
2. Choose your equipment: Facebook allows you to pick which device is best for your production and budget:
- Cell phone: to create a low cost and approachable angle.
- Desktop: connect a camera and use free sorftware editing software to create something more advanced.
- Real production: if your budget allows it, then bring in the big guns and use a few cameras, shoot in a studio and insert effects in order to provide a full experience for your viewers.
- Sound: depending on the kind of video you decide to shoot, use your device’s microphone or get an external one (best for interviewing), but know that you can go without sound at all!
3. Go Live! Lights… Camera… Action! Remember, once you go live you can’t go back 🙂
Good Luck on your First Live Broadcast